Campaign · Film · Social · Concept case study
Sway Mobility
18M earned impressions- Client
- Sway Mobility
- Industry
- Campaign
- Deliverable
- Concept case study
- Services
- Creative StrategyVideo ProductionSocial MediaCampaign Management
The overview
An energetic market launch that turned a mobility product into a culturally relevant brand.
01 · Challenge
Sway was entering a crowded category with low differentiation and needed a launch idea built for attention and recall.
02 · Solution
We combined a distinctive creative platform, hero film, creator content and a responsive social campaign system.
Illustrative outcomes
18Mearned impressions
4.8×engagement benchmark
31%branded search lift
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