ALUX TECH
Ideas from inside the studio

Field Notes · Vol. 01

FIELDNOTES.

Observations on brands, products, culture and the systems that make them grow.

Updated every other week
Featured thinking
Agency8 min read4 Sep 2026

How Much Does Digital Marketing Cost in Pakistan? An Honest Breakdown

What drives agency pricing, what different levels of investment realistically buy, and the six questions that reveal whether a quote is honest.

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Cover card reading: The honest price is never “it depends.”
Latest ideas

Strategy without the theatre. Useful thinking for people making ambitious things.

01Cover card reading: The honest price is never “it depends.”
Agency4 Sep 20268 min read

How Much Does Digital Marketing Cost in Pakistan? An Honest Breakdown

What drives agency pricing, what different levels of investment realistically buy, and the six questions that reveal whether a quote is honest.

Read guide ↗
02Cover card reading: Nobody reads the ad anymore. They watch it.
Video Production21 Aug 20267 min read

85% of People Have Bought Something After Watching a Video

The industry data on why video converts better than anything else, the mistakes that waste a shoot, and which videos to make first on a normal budget.

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03Cover card reading: A brand is not your logo. It’s your reputation.
Branding7 Aug 20267 min read

Branding Isn't a Logo

Where your brand is actually judged, what a real branding engagement covers, and three rules worth more than a brand book.

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04Cover card reading: You probably don’t need an app.
App Development24 Jul 20267 min read

Does Your Business Actually Need an App?

A distribution-first test for whether an app is the right call, the middle path most businesses miss, and why apps fail — it is rarely the code.

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05Cover card reading: Half a second slower costs you real sales.
Web Development10 Jul 20267 min read

A 0.1 Second Faster Site Is Worth 8.4% More Sales

The Deloitte and Google data on speed and revenue, what actually makes a site slow, and the fixes in the order we do them.

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06Cover card reading: Boosting a post is not a strategy.
Paid Advertising26 Jun 20267 min read

Why Your Boosted Post Burns Money

What the Boost button actually does, the campaign structure that replaces it, and where Google Ads fits differently.

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07Cover card reading: 79 million users. Your brand speaks to a handful.
Social Media12 Jun 20267 min read

Pakistan Has 79.9 Million Social Media Users

The full picture of Pakistan's digital audience, why good content still fails, and a practical structure that actually works.

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08Cover card reading: Google moved the goalposts. Most SEO didn’t.
SEO29 May 20267 min read

SEO in 2026 Isn't What Your Last Agency Sold You

Google's AI Overviews have roughly halved click-through rates. The playbook most agencies still sell was built for a search engine that no longer exists — here is what replaced it.

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