ALUX TECH
Ideas from inside the studio

Field Notes · Vol. 01

FIELDNOTES.

Observations on brands, products, culture and the systems that make them grow.

Updated every other week
Featured thinking
Strategy8 min read12 Oct 2026

Business Strategy Isn't a 40-Page Plan. It's Five Decisions.

Most small businesses don't fail for lack of a plan. They fail because nobody made the hard choices a plan is meant to force. Here are the five decisions that make up a working strategy.

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Cover card reading: Strategy is what you say no to.
Latest ideas

Strategy without the theatre. Useful thinking for people making ambitious things.

01Cover card reading: Strategy is what you say no to.
Strategy12 Oct 20268 min read

Business Strategy Isn't a 40-Page Plan. It's Five Decisions.

Most small businesses don't fail for lack of a plan. They fail because nobody made the hard choices a plan is meant to force. Here are the five decisions that make up a working strategy.

Read guide ↗
02Cover card reading: Clients don't find you by accident.
Growth5 Oct 20269 min read

Client Acquisition Strategy: How to Win Customers Without Burning Your Budget

A step-by-step client acquisition system for service businesses in Pakistan: define your buyer, choose channels, build a simple funnel and measure what each client really costs.

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03Cover card reading: Before you start, know these five.
Startups28 Sep 20268 min read

Five Things to Understand Before Starting a Business

Before you register the company and order the signboard, these five realities about cash, customers, time, pricing and people decide whether the business survives its first two years.

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04Cover card reading: Choose the team, not the quote.
Software21 Sep 20269 min read

How to Choose a Software Development Company in Pakistan

A buyer's checklist for hiring a software house: the questions to ask, the red flags to watch for, how contracts and pricing really work, and how to protect your project from day one.

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05Cover card reading: The best client is the one you already have.
Growth14 Sep 20268 min read

Customer Retention Strategy: Why Keeping Clients Beats Finding New Ones

Winning a new customer costs far more than keeping a current one. Here is a practical retention strategy for small businesses: onboarding, communication, feedback loops and simple loyalty systems.

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06Cover card reading: The honest price is never “it depends.”
Agency4 Sep 20268 min read

How Much Does Digital Marketing Cost in Pakistan? An Honest Breakdown

What drives agency pricing, what different levels of investment realistically buy, and the six questions that reveal whether a quote is honest.

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07Cover card reading: Nobody reads the ad anymore. They watch it.
Video Production21 Aug 20267 min read

85% of People Have Bought Something After Watching a Video

The industry data on why video converts better than anything else, the mistakes that waste a shoot, and which videos to make first on a normal budget.

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08Cover card reading: A brand is not your logo. It’s your reputation.
Branding7 Aug 20267 min read

Branding Isn't a Logo

Where your brand is actually judged, what a real branding engagement covers, and three rules worth more than a brand book.

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09Cover card reading: You probably don’t need an app.
App Development24 Jul 20267 min read

Does Your Business Actually Need an App?

A distribution-first test for whether an app is the right call, the middle path most businesses miss, and why apps fail — it is rarely the code.

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010Cover card reading: Half a second slower costs you real sales.
Web Development10 Jul 20267 min read

A 0.1 Second Faster Site Is Worth 8.4% More Sales

The Deloitte and Google data on speed and revenue, what actually makes a site slow, and the fixes in the order we do them.

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011Cover card reading: Boosting a post is not a strategy.
Paid Advertising26 Jun 20267 min read

Why Your Boosted Post Burns Money

What the Boost button actually does, the campaign structure that replaces it, and where Google Ads fits differently.

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012Cover card reading: 79 million users. Your brand speaks to a handful.
Social Media12 Jun 20267 min read

Pakistan Has 79.9 Million Social Media Users

The full picture of Pakistan's digital audience, why good content still fails, and a practical structure that actually works.

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013Cover card reading: Google moved the goalposts. Most SEO didn’t.
SEO29 May 20267 min read

SEO in 2026 Isn't What Your Last Agency Sold You

Google's AI Overviews have roughly halved click-through rates. The playbook most agencies still sell was built for a search engine that no longer exists — here is what replaced it.

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