Strategy · Web · SEO · Concept case study
Common Ground
3.2× organic pipeline- Client
- Common Ground
- Industry
- Strategy
- Deliverable
- Concept case study
- Services
- SEOContent StrategyWebsite DevelopmentConversion Optimisation
The overview
A search led content and website system designed to compound qualified demand.
01 · Challenge
The brand had valuable expertise but a fragmented website and no clear route from search visibility to commercial enquiry.
02 · Solution
We rebuilt information architecture, service content, technical SEO and conversion paths around real customer questions.
Illustrative outcomes
3.2×organic pipeline
+146%qualified traffic
42top ten keywords
Planning something similar?